争取患者中心性,包装

Listening to their pain points, getting feedback and modifying packaging presentations to meet their needs is a critical component to helping people and, in many cases, caregivers, live with their disease. AbbVie and others in the pharmaceutical industry have evolved packaging practices during the past 10 years, turning what historically was simply a repository for medicine to an important enabler of treatments. The days where all medicine bottles are the same, is becoming a thing of the past.

“For us, packaging has evolved from being less about what’s good for distribution and more about what’s best for the patient,” says James Hughes, director, packaging and device center of excellence, AbbVie. “Our intent is to put the patient first when it comes to the design of our packaging.”

“It’s really about being tapped in to what patients want from listening to market research provided by patient advocacy groups, clinical trial feedback, direct comments from patients, to learning through senior-friendly and child resistance testing,” Hughes says.

人们有足够的担心当生活与慢性或危及生命的疾病。他们不应该努力打开一个盒子或瓶子的药物,问题如果他们正在采取正确的医学在正确的时间和正确的数量,或引人注意笨重的容器。

听他们的痛点,获得反馈和修改包装演示来满足他们需要的是帮助别人的一个关键组成部分,在许多情况下,护理人员,生活与他们的疾病。AbbVie和其他制药业发展包装实践在过去的10年,将历史上只是一个存储库为医学治疗的重要推动者。白天所有的药瓶都是一样的,正在成为过去的事。

“对我们来说,包装已经从不太适合什么分布和更多关于什么对病人最好,”詹姆斯·休斯说,导演,包装和设备卓越中心,AbbVie。“我们的意图是把病人放在第一位的设计时我们的包装。”

“这真是被利用到病人想从听病人团体提供的市场研究,临床试验反馈,直接评论病人,通过senior-friendly和儿童学习阻力测试,”休斯说。

Many things go into making sure patients feel comfortable with the packaging for their treatments. Making the packaging easy to open for people with dexterity issues, providing directions that are simple to follow and being visually appealing are just a few criteria critical for designing effective packaging. Or just providing smaller containers so they aren’t as noticeable when carrying in your purse or that don’t take up too much space in the refrigerator. “Simple changes in design packaging can sometimes make a huge difference for our patients,” Hughes says.

Cindy T. McDaniel, senior vice president Consumer Health & Impact, Arthritis Foundation, says they often hear from their constituents that difficult-to-open packaging and difficult-to-use products create significant challenges in daily living.

“We applaud manufacturers who are working to make their products and packaging easier for people with arthritis to use,” McDaniel says. “For pharmaceutical products, we hope this more accessible packaging will enhance ease of use and improve patient adherence.”

“我们自己的人为因素测试已经成为一个大的和有价值的反馈的来源,病人的声音直接影响包装设计的地方,”他补充道。“这使我们能够更好地理解相关疾病的情况下,他们可能和/或挑战他们的治疗,我们使用此信息来设计包装解决方案真正产生积极的影响。”

很多事情去确保患者感觉舒适的包装为他们治疗。灵巧的人使包装容易开放问题,提供方向,被简单的追随和视觉吸引力几个标准是有效的包装设计的关键。或者只是提供较小的容器,所以他们没有明显的携带在你的钱包或冰箱里不要占用太多的空间。“简单的改变在设计包装为我们的患者有时会产生巨大的差异,”休斯说。

高级副总裁辛迪·t·麦克丹尼尔消费者健康和影响,关节炎基金会说,他们常常听到他们的选民,difficult-to-open包装和难以使用产品在日常生活带来重大挑战。

“我们鼓掌制造商正在努力使他们的产品和包装有关节炎的人更容易使用,”麦克丹尼尔表示。“对于医药产品,我们希望这更容易包装将提高易用性和改善病人的依从性。”

With the ever evolving treatments available, many need added protection so they are safe and viable when they reach patients. “We work closely with our research and development team to make sure we’re developing the appropriate packaging for our treatments, including protecting from moisture, oxygen, light or more,” Hughes adds. “All to be sure the treatments make it to our patients as intended.”

除了记住病人需要或安慰,治疗需要提供完整的产品包装保护这药里面是没有的质量风险。创新发生在治疗本身直接影响包装需要。

随着可用的治疗方法的发展,许多需要添加保护他们当他们达到患者是安全可行的。“我们与我们的研发团队紧密合作,确保我们开发适宜的包装对我们的治疗,包括保护从狗万正网地址水分、氧气、光线或更多,”休斯说。“所有可以肯定的治疗使病人。”

Besides patient-centric solutions and the potential of new technology, decreasing waste is an important consideration for the future of packaging overall. It’s important to use the best materials for being recyclable, light weight and durable, all the while making sure it meets our patients’ needs.

“To understand what’s up and coming in packaging, we take cues from the consumer goods packaging industry, participate in industry forums and benchmark with peer companies and suppliers,” Hughes says.

And top of mind is always patients. “We’re constantly looking at what we can do better,” Hughes says. “Patients’ journeys are difficult enough. Packaging is just one way we can help them on that journey.”

“作为治疗变得更加专业或个性化,包装设计的重要性只会增加。此外,RFID(无线射频识别),蓝牙技术和智能包装将会变得更加普遍所以我们能够更好地跟踪和安全治疗病人的路上,”休斯说。使用更新的技术也将帮助预防假冒。

除了成规的解决方案和新技术的潜力,减少浪费是一个重要的考虑未来的整体包装。重要的是要使用最好的材料是可回收的,重量轻,经久耐用,确保它符合我们的病人的需要。

“理解的来包装,我们将从消费品包装行业,参与行业论坛和基准与同行企业和供应商,”休斯说。

和最高的思维总是病人。“我们经常看我们能做得更好,”休斯说。“病人的旅程是够困难了。包装只是一种我们能够帮助他们的旅程。”

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